Technological advances have revolutionized the ways to communicate with one another. Technology grants itself well to social media and is now used in voice over Internet protocol communications, presentation software, video conferencing, social networks, interactive message boards, websites, online chats, blogs , groupware, messaging systems, telecommunications networks, and many other forms of social interaction. This ultimate use of social media networks has led to increased expectations of the customers as they are always on the lookout for better customer services.
How has social media influenced the way businesses function?
As traditional methods of marketing like advertising are becoming less effective, many businesses are turning to various social media platforms to be able to promote their products and services in an efficient way. With an exponential number of people using smart phones and tablets, businesses are turning to using digital marketing means to be able to influence their target markets. Also, social media channels give businesses the opportunity to interact with their prospective customers in the best possible ways. Thus, bridging up the chasm between potential customers and loyal customers has become easy with the recent gaining popularity of social media channels. What needs to be noticed is that social media has not only transformed the way we connect, communicate and collaborate as individuals but also brought a great revolution in the ways businesses function.
Many forms of social media includes number of platforms for communication and interaction which includes electronic mail, social networking sites, instant messaging applications and chat, telecommunications, videoconferencing, forums, blogs and even normal human communication such as face-to-face conversations, business meetings, presentations and kinesics. Social media is an functional element of any business as humans must communicate to get their task or work done. Social media mediums are becoming increasingly significant as technology is adapting to provide more human-friendly element, including social media based operating systems and communication-oriented software , applications, website.
Positive Impact of Technology on Businesses
The impact of technology over social media has been beneficial to businesses widely. Internet-enabled communication has made it easier for the businesses to now communicate with their customers in real time. With the advancements in technology, businesses are capable of employing a global workforce to increase their productivity with respect to their outputs. Even if you have a small units to run business, employees can still take advantage of social media technology. Many forms of social media include number of platforms for communication and interaction including electronic mail, social networking sites, instant messaging applications, telecommunications, videoconferencing forums, blogs. Also, it has enabled human communication through face-to-face conversations, business meetings, presentations and body kinesics.
Hence in a nutshell, there is no denying the fact that , social media is a functional element of any business as humans must communicate to get their task or work done. Social media interactions are becoming increasingly significant as technology is adapting to include a more human-friendly elements , including social media based operating systems and communication-oriented software or applications for efficient workings. The thin line between technology and social media is blurring with changing times. Innovation breeds business, and since technology paves the way for it, it can be gathered here that business needs technology and social media to sustain and achieve indefeasible feats.