Why Your Business Needs A Website?

Although we have stepped into 2021 and the pandemic has slowed down; the challenge for most businesses is to keep their financial wheels rolling due to more stunted revenue churn and the general unpredictability in the global economic environment.

Unfortunately, the impact on startups and SMEs can be way more unmerciful as they have rarer cash resources and a smaller margin for managing sudden falls. The ripple effect of pandemic is that businesses are going to struggle for over a year because they will have to make up for their losses. 

The global travel and tourism market is predicted to lose 100.8 million jobs worldwide in 2020. The  Asia Pacific region is supposed to see the biggest loss from COVID-19 is the region, losing nearly 63.4 million jobs, while Europe is projected to be the second most brutal hit with a predicted employment drop of 13 million.

In this challenging time, many industries saw a massive fall in their organic traffic.

However, industries like eCommerce, healthcare, media, and others have seen commendable growth during the pandemic. 

In Poland, all the leading news websites saw significant growth in users' number due to coronavirus in March 2020. RMF24's news section saw the highest rise - it gained 2.22 million viewers in the examined period.

To overcome their challenges, businesses have become more reliant than ever on their digital strategy. Without needing to sound too pessimistic, online presence will become a determining factor in making it through the tough times ahead. The industries that are not digital-native and less sophisticated in their digital growth and customer relations strategies will hardly get new customers through word-of-mouth referrals to overcome their losses. 

Companies with future plans have shifted their focus to the digital presence and started building websites with effective experience interacting with the solution. The online presence of a business, regardless of industry, can have a huge influence on its success. Having a robust online presence, particularly a website, can make or break for generating more revenue. Yes, your website's quality impacts results, but the purpose of this article is to emphasize the importance of making sure you have a website.

Some organizations waver to get online because they feel they are not tech-savvy enough and don't know how to manage a website. Sometimes companies also assume that it will be expensive to build and maintain a website. Before discussing anything, let's discuss why you need a website.

Why is a website important?

A website is necessary for entrepreneurs, small businesses, home-based businesses, and anybody who is selling products or services. Despite your other marketing techniques, allowing potential customers to either find you through a Google search or learn more about your brand after they've seen you in other channels like social media, it is core to creating and developing new customers.

If you're selling online services or products, then a website is prominent. But even if you don't sell anything directly online, the website can serve as an expansion of your business card, with information about you, your business, and services offered. Most importantly, your website should tell your backdrop, experience, and other essential things about your business to give you reliability and give potential customers more confidence when determining whether or not to deal with you.

Here are the top reasons your business needs to have a website:

Build Credibility

Brands make the basic mistake while designing their websites to highlight what they want the customer to remember, not what customers want to achieve. The result can be not engaging, hard to navigate, and, frankly, irrelevant sites. If your site undergoes a high rate of abandonment, this could be the reason.

One of the important reasons you should have a website for your business is to improve your organization's credibility. Chances are, several providers are offering a similar service to yours. You can stand out by having a website that looks good and communicates quality information to your consumers.

Without a website, people may doubt your legitimacy as a business. Having a website is a chance to make a great first impression and give people satisfaction that you're a real business.

Increase Brand's Visibility

Showcasing your brand to your target customers is one of the most crucial things that you can accomplish with a website. By clearly mentioning who you are, what you serve, and your USPs, you can increase your customers' chances of buying from you. The website also sets you apart from your opponents. Without a website, it can be highly challenging to achieve this because people can't easily find quality and reliable information on your business.

Help In Lead Generation

A website helps you in generating more leads. When the online customer finds you online and shows your interest in your product or service. And wants to know more about business, they'll want to contact you through your website, which gives you a potential lead that you can convert as a potential customer. Since your website is on 24/7, it's easy to address your customers in real-time. With a chatbot on the website, you can quickly solve customers' queries, which helps you increase customer engagement and build trust among customers. 

Drive Organic Traffic 

When you have an SEO-optimized website, you have the possibility of showing up in Google search results. This means that when people will search for a product or service, there is a chance your website will show up in the results. This allows you to expand your customer base drastically.

Connect with New Customers

Customer reviews are vital when it comes to building trust. There's various research showing that positive feedback can raise your sales and conversions.

Over 90 per cent of internet users read online reviews, and almost 85% of them trust them as much as a friend's recommendation. Reviews are an essential part of a reliable online presence. That's why it's important to showcase genuine reviews that glorify your product. Those days are gone when website owners can mislead users by displaying fake reviews. Now, people can sense it. Showcase your some amazing reviews on your website and build trust with your audience. 

Now that you know why you need to develop a business website and how to take the initial steps toward building your website, get started now. You can improve it over time, but the key is to start. Contact The Geeky Folks, today!